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==P-O-X model==

==P-O-X model==

[[File:Pox.jpg|thumb|Heider's P-O-X model]]

[[File:Pox.jpg|thumb|Heider's P-O-X model]]

==Examples==

==Examples==

==举例==

举例

Balance theory is useful in examining how [[Testimonial|celebrity endorsement]] affects consumers' [[Attitude (psychology)|attitudes]] toward products.<ref>John C. Mowen and Stephen W. Brown (1981) ,"On Explaining and Predicting the Effectiveness of Celebrity Endorsers", in Advances in Consumer Research Volume 08, eds. Kent B. Monroe, Advances in Consumer Research Volume 08 : Association for Consumer Research, Pages: 437-441.</ref> If a person likes a celebrity and perceives (due to the endorsement) that said celebrity likes a product, said person will tend to like the product more, in order to achieve psychological balance.

Balance theory is useful in examining how [[Testimonial|celebrity endorsement]] affects consumers' [[Attitude (psychology)|attitudes]] toward products.<ref>John C. Mowen and Stephen W. Brown (1981) ,"On Explaining and Predicting the Effectiveness of Celebrity Endorsers", in Advances in Consumer Research Volume 08, eds. Kent B. Monroe, Advances in Consumer Research Volume 08 : Association for Consumer Research, Pages: 437-441.</ref> If a person likes a celebrity and perceives (due to the endorsement) that said celebrity likes a product, said person will tend to like the product more, in order to achieve psychological balance.

==Signed graphs and social networks==

==Signed graphs and social networks==

==符号图和社会网络==

符号图和社会网络

[[Frank Harary]] and Dorwin Cartwright looked at Heider's triads as 3-cycles in a [[signed graph]]. The sign of a [[path (graph theory)|path]] in a [[graph (discrete mathematics)|graph]] is the product of the signs of its edges. They considered [[cycle (graph theory)|cycle]]s in a signed graph representing a social network.

[[Frank Harary]] and Dorwin Cartwright looked at Heider's triads as 3-cycles in a [[signed graph]]. The sign of a [[path (graph theory)|path]] in a [[graph (discrete mathematics)|graph]] is the product of the signs of its edges. They considered [[cycle (graph theory)|cycle]]s in a signed graph representing a social network.

===Criticism===

===Criticism===

Claude Flament<ref>Claude Flament (1963) ''Application of Graph Theory to Group Structure'', translators Maurice Pinard, Raymond Breton, Fernand Fontaine, chapter 3: Balancing Processes, page 92, [[Prentice-Hall]]</ref> expressed a limit to balance theory imposed by reconciling [[weak ties]] with relationships of stronger force such as [[human bonding|family bonds]]:

Claude Flament<ref>Claude Flament (1963) ''Application of Graph Theory to Group Structure'', translators Maurice Pinard, Raymond Breton, Fernand Fontaine, chapter 3: Balancing Processes, page 92, [[Prentice-Hall]]</ref> expressed a limit to balance theory imposed by reconciling [[weak ties]] with relationships of stronger force such as [[human bonding|family bonds]]:

==See also==

==See also==

{{Portal|Psychology|Society}}

{{Portal|Psychology|Society}}

== Notes ==

== Notes ==

{{Reflist}}

{{Reflist}}

== References ==

== References ==

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