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#'''[[Compliance (psychology)|Compliance]]''' is when people appear to agree with others but actually keep their dissenting opinions private.

#'''[[Compliance (psychology)|Compliance]]''' is when people appear to agree with others but actually keep their dissenting opinions private.

'''<font color="#ff8000"> 顺从Compliance</font>'''是指人们表面上同意他人的意见，但实际上却秘密地持反对态度。

'''<font color="#ff8000"> 顺从Compliance</font>'''是指人们表面上同意他人的意见，但实际上却秘密地持反对态度。

 

#'''[[Identification (psychology)|Identification]]''' is when people are influenced by someone who is liked and respected, such as a famous celebrity.

#'''[[Identification (psychology)|Identification]]''' is when people are influenced by someone who is liked and respected, such as a famous celebrity.

 

#'''[[Internalisation (sociology)|Internalization]]''' is when people accept a belief or behavior and agree both publicly and privately.

#'''[[Internalisation (sociology)|Internalization]]''' is when people accept a belief or behavior and agree both publicly and privately.

Morton Deutsch and Harold Gerard described two psychological needs that lead humans to conform to the expectations of others. These include our need to be right (informational social influence) and our need to be liked (normative social influence). Informational influence (or social proof) is an influence to accept information from another as evidence about reality. Informational influence comes into play when people are uncertain, either because stimuli are intrinsically ambiguous or because there is social disagreement. Normative influence is an influence to conform to the positive expectations of others. In terms of Kelman's typology, normative influence leads to public compliance, whereas informational influence leads to private acceptance. According to Kelman's 1958 paper, the satisfaction derived from compliance is due to the social effect of the accepting influence (i.e., people comply for an expected reward or punishment-aversion). Minority influence most often operates through informational social influence (as opposed to normative social influence) because the majority may be indifferent to the liking of the minority.

Morton Deutsch and Harold Gerard described two psychological needs that lead humans to conform to the expectations of others. These include our need to be right (informational social influence) and our need to be liked (normative social influence). Informational influence (or social proof) is an influence to accept information from another as evidence about reality. Informational influence comes into play when people are uncertain, either because stimuli are intrinsically ambiguous or because there is social disagreement. Normative influence is an influence to conform to the positive expectations of others. In terms of Kelman's typology, normative influence leads to public compliance, whereas informational influence leads to private acceptance. According to Kelman's 1958 paper, the satisfaction derived from compliance is due to the social effect of the accepting influence (i.e., people comply for an expected reward or punishment-aversion). Minority influence most often operates through informational social influence (as opposed to normative social influence) because the majority may be indifferent to the liking of the minority.

莫顿 · 多伊奇和哈罗德 · 杰拉德描述了两种导致人们顺从他人期望的心理需求。这些包括我们需要正确(信息社会影响)和我们需要被喜欢(规范的社会影响)。信息影响(或社会证明)是指接受他人信息作为现实证据的影响。当人们不确定的时候，信息的影响就会发挥作用，要么是因为刺激本身就是模棱两可的，要么是因为存在社会分歧。规范性影响是一种符合他人积极期望的影响。在凯尔曼的类型学中，规范性影响导致公众遵从，而信息性影响导致私人接受。根据凯尔曼1958年的论文，从顺从中获得的满足感来自于接受影响的社会效应(即人们顺从于期望的奖励或惩罚厌恶)。少数群体的影响通常是通过信息性的社会影响(而不是规范性的社会影响)发挥作用的，因为多数群体可能对少数群体的喜好无动于衷。

莫顿·多伊奇（Morton Deutsch）和哈罗德·杰拉德（Harold Gerard）描述了导致人们服从他人期望的两种心理需求。这两种需求包括：我们对保持正确的需要(信息社会影响)和我们想受喜欢的需要(规范的社会影响)。信息影响(或社会证明)是指接受他人信息作为现实证据的影响。当人们不确定的时候，信息影响就会发挥作用，这要么是因为刺激本身就是模棱两可的，要么是因为存在社会分歧。规范性影响是一种符合他人积极期望的影响。在凯尔曼的类型学中，规范性影响会导致公众顺从，而信息性影响会导致私下接受。根据凯尔曼1958年的论文，从顺从中获得的满足感来自于接受影响的社会效应(即人们顺从于预期的奖励或惩罚)。少数群体的影响通常是通过信息性的社会影响(而不是规范性的社会影响)发挥作用的，因为多数群体可能对少数群体的喜好无动于衷。

 

==Types==

==Types==