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Behavioral economics is primarily concerned with the bounds of rationality of economic agents. Behavioral models typically integrate insights from psychology, neuroscience and microeconomic theory. The study of behavioral economics includes how market decisions are made and the mechanisms that drive public choice. The three prevalent themes in behavioral economics are:
Behavioral economics is primarily concerned with the bounds of rationality of economic agents. Behavioral models typically integrate insights from psychology, neuroscience and microeconomic theory. The study of behavioral economics includes how market decisions are made and the mechanisms that drive public choice. The three prevalent themes in behavioral economics are:
行为经济学主要研究经济行为主体的'''<font color = 'ff8000'>理性边界bounded rationality</font>'''。行为模型通常会整合'''<font color = 'ff8000'>心理学psychology</font>'''、'''<font color = 'ff8000'>神经科学neuroscience</font>'''和'''<font color = 'ff8000'>微观经济学理论microeconomic theory</font>'''的观点<ref>{{cite web|title=Search of ''behavioural economics'' |url=http://www.dictionaryofeconomics.com/search_results?q=behavioural+economics+&edition=current&button_search=GO}} in {{harvnb|Palgrave|ref=Palgrave}}</ref><ref name="MintonKahle2013">{{cite book|first1=Elizabeth A. |last1=Minton|first2=Lynn R. |last2=Kahle|title=Belief Systems, Religion, and Behavioral Economics: Marketing in Multicultural Environments|url={{google books |plainurl=y |id=hk5pngEACAAJ}}|year=2013|publisher=Business Expert Press|isbn=978-1-60649-704-3}}</ref>。行为经济学研究包括'''<font color = 'ff8000'>市场决策market decisions</font>'''是如何做出的，以及驱动'''<font color = 'ff8000'>公共选择public choice</font>'''的机制是什么。行为经济学中三个流行的主题是:{{sfn|Shefrin|2002}}
行为经济学主要研究经济行为主体的'''<font color = 'ff8000'>理性边界bounded rationality</font>'''。行为模型通常会整合'''<font color = 'ff8000'>心理学psychology</font>'''、'''<font color = 'ff8000'>神经科学neuroscience</font>'''和'''<font color = 'ff8000'>微观经济学理论microeconomic theory</font>'''的观点<ref>{{cite web|title=Search of ''behavioural economics'' |url=http://www.dictionaryofeconomics.com/search_results?q=behavioural+economics+&edition=current&button_search=GO}} in {{harvnb|Palgrave|ref=Palgrave}}</ref><ref name="MintonKahle2013">{{cite book|first1=Elizabeth A. |last1=Minton|first2=Lynn R. |last2=Kahle|title=Belief Systems, Religion, and Behavioral Economics: Marketing in Multicultural Environments|url={{google books |plainurl=y |id=hk5pngEACAAJ}}|year=2013|publisher=Business Expert Press|isbn=978-1-60649-704-3}}</ref>。行为经济学研究包括'''<font color = 'ff8000'>市场决策market decisions</font>'''是如何做出的，以及驱动'''<font color = 'ff8000'>公共选择public choice</font>'''的机制。行为经济学中三个流行的主题是:{{sfn|Shefrin|2002}}
* [[Heuristics in judgment and decision making|Heuristics]]: Humans make 95% of their decisions using mental shortcuts or [[rules of thumb]].{{Citation needed|date=May 2020}}
* [[Heuristics in judgment and decision making|Heuristics]]: Humans make 95% of their decisions using mental shortcuts or [[rules of thumb]].{{Citation needed|date=May 2020}}