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Bounded rationality implies the idea that humans take reasoning shortcuts that may lead to suboptimal decision-making. Behavioral economists engage in mapping the decision shortcuts that agents use in order to help increase the effectiveness of human decision-making. One treatment of this idea comes from Cass Sunstein and Richard Thaler's Nudge. Sunstein and Thaler recommend that choice architectures are modified in light of human agents' bounded rationality. A widely cited proposal from Sunstein and Thaler urges that healthier food be placed at sight level in order to increase the likelihood that a person will opt for that choice instead of a less healthy option. Some critics of Nudge have lodged attacks that modifying choice architectures will lead to people becoming worse decision-makers.

Bounded rationality implies the idea that humans take reasoning shortcuts that may lead to suboptimal decision-making. Behavioral economists engage in mapping the decision shortcuts that agents use in order to help increase the effectiveness of human decision-making. One treatment of this idea comes from Cass Sunstein and Richard Thaler's Nudge. Sunstein and Thaler recommend that choice architectures are modified in light of human agents' bounded rationality. A widely cited proposal from Sunstein and Thaler urges that healthier food be placed at sight level in order to increase the likelihood that a person will opt for that choice instead of a less healthy option. Some critics of Nudge have lodged attacks that modifying choice architectures will lead to people becoming worse decision-makers.

{{further|Behavioral economics}}

{{further|Behavioral economics}}

Bounded rationality implies the idea that humans take reasoning shortcuts that may lead to suboptimal decision-making. Behavioral economists engage in mapping the decision shortcuts that agents use in order to help increase the effectiveness of human decision-making. One treatment of this idea comes from [[Cass Sunstein]] and [[Richard Thaler]]'s ''[[Nudge (book)|Nudge]]''.<ref>{{cite book|title=Nudge: Improving Decisions about Health, Wealth, and Happiness|isbn=978-0-14-311526-7|oclc=791403664|date=April 8, 2008|publisher=Yale University Press|authors=Thaler, Richard H., Sunstein, Cass R.|title-link=Nudge (book)}}</ref><ref>{{cite journal|title=Choice Architecture|authors=Thaler, Richard H., Sunstein, Cass R. and Balz, John P.|doi=10.2139/ssrn.1583509|ssrn=1583509|date=April 2, 2010|s2cid=219382170}}</ref> Sunstein and Thaler recommend that choice architectures are modified in light of human agents' bounded rationality. A widely cited proposal from Sunstein and Thaler urges that healthier food be placed at sight level in order to increase the likelihood that a person will opt for that choice instead of a less healthy option. Some critics of ''Nudge'' have lodged attacks that modifying choice architectures will lead to people becoming worse decision-makers.<ref>{{cite web|last1=Wright|first1=Joshua|first2=Douglas|last2=Ginsberg|title=Free to Err?: Behavioral Law and Economics and its Implications for Liberty|url=http://www.libertylawsite.org/liberty-forum/free-to-err-behavioral-law-and-economics-and-its-implications-for-liberty/|date=February 16, 2012|work=Library of Law & Liberty}}</ref><ref>{{cite book|last1=Sunstein|first1=Cass|title=Going to extreems: How Like Minds Unite and Divide|url=https://books.google.com/books?id=jEWplxVkEEEC|isbn=9780199793143|date=2009-05-13}}</ref>

Bounded rationality implies the idea that humans take reasoning shortcuts that may lead to suboptimal decision-making. Behavioral economists engage in mapping the decision shortcuts that agents use in order to help increase the effectiveness of human decision-making. One treatment of this idea comes from [[Cass Sunstein]] and [[Richard Thaler]]'s ''[[Nudge (book)|Nudge]]''.<ref>{{cite book|title=Nudge: Improving Decisions about Health, Wealth, and Happiness|isbn=978-0-14-311526-7|oclc=791403664|date=April 8, 2008|publisher=Yale University Press|authors=Thaler, Richard H., Sunstein, Cass R.|title-link=Nudge (book)}}</ref><ref>{{cite journal|title=Choice Architecture|authors=Thaler, Richard H., Sunstein, Cass R. and Balz, John P.|doi=10.2139/ssrn.1583509|ssrn=1583509|date=April 2, 2010|s2cid=219382170}}</ref> Sunstein and Thaler recommend that choice architectures are modified in light of human agents' bounded rationality. A widely cited proposal from Sunstein and Thaler urges that healthier food be placed at sight level in order to increase the likelihood that a person will opt for that choice instead of a less healthy option. Some critics of ''Nudge'' have lodged attacks that modifying choice architectures will lead to people becoming worse decision-makers.<ref>{{cite web|last1=Wright|first1=Joshua|first2=Douglas|last2=Ginsberg|title=Free to Err?: Behavioral Law and Economics and its Implications for Liberty|url=http://www.libertylawsite.org/liberty-forum/free-to-err-behavioral-law-and-economics-and-its-implications-for-liberty/|date=February 16, 2012|work=Library of Law & Liberty}}</ref><ref>{{cite book|last1=Sunstein|first1=Cass|title=Going to extreems: How Like Minds Unite and Divide|url=https://books.google.com/books?id=jEWplxVkEEEC|isbn=9780199793143|date=2009-05-13}}</ref>

有限理性意味着人类走了一条可能导致次优决策的推理捷径。行为经济学家从事绘制决策捷径，给行动主体使用以帮助提高人类决策的有效性。对这一观点的论述来自于卡斯·桑斯坦和理查德·塞勒的《Nudge》。Sunstein 和 Thaler 建议选择的结构应该根据人类行为主体的有限理性来修改。Sunstein 和 Thaler提出的一个被广泛引用的建议是，为了增加人们选择健康食品而不是不健康食品的可能性，应该把健康食品放在视线范围内。一些对《Nudge》持批评态度的人指出，修改选择架构将导致人们成为更糟糕的决策者。

有限理性意味着人类走了一条可能导致次优决策的推理捷径。行为经济学家从事绘制决策捷径，给行动主体使用以帮助提高人类决策的有效性。对这一观点的论述来自于卡斯·桑斯坦和理查德·塞勒的《Nudge》。Sunstein 和 Thaler 建议选择的结构应该根据人类行为主体的有限理性来修改。Sunstein 和 Thaler提出的一个被广泛引用的建议是，为了增加人们选择健康食品而不是不健康食品的可能性，应该把健康食品放在视线范围内。一些对《Nudge》持批评态度的人指出，修改选择架构将导致人们成为更糟糕的决策者。