社会影响

本词条由Agnes初步翻译。已由和光同尘审校

Social influence comprises the ways in which individuals change their behavior to meet the demands of a social environment. It takes many forms and can be seen in conformity, socialization, peer pressure, obedience, leadership, persuasion, sales, and marketing. Typically social influence results from a specific action, command, or request, but people also alter their attitudes and behaviors in response to what they perceive others might do or think. In 1958, Harvard psychologist Herbert Kelman identified three broad varieties of social influence.

Social influence comprises the ways in which individuals change their behavior to meet the demands of a social environment. It takes many forms and can be seen in conformity, socialization, peer pressure, obedience, leadership, persuasion, sales, and marketing. Typically social influence results from a specific action, command, or request, but people also alter their attitudes and behaviors in response to what they perceive others might do or think. In 1958, Harvard psychologist Herbert Kelman identified three broad varieties of social influence.

社会影响Social influence由个人为了满足社会环境的需求而改变其行为的多种方式构成。它有多种形式，存在于 从众行为conformity、 社会化socialization、 同辈压力peer pressure、 服从obedience、 领导力leadership、 说服 persuasion、销售sales 和营销marketing之中。一般来说，虽然社会影响源于特定的行为、命令或要求，但人们也会根据自己对他人行为或想法的理解而改变自己的态度和行为。1958年，哈佛大学心理学家赫伯特·凯尔曼 Herbert Kelman确定了三种具有广泛意义的社会影响。

1. Compliance is when people appear to agree with others but actually keep their dissenting opinions private.

Compliance is when people appear to agree with others but actually keep their dissenting opinions private.

顺从Compliance是指人们表面上同意他人的意见，但实际上却持有隐秘的反对态度。

1. Identification is when people are influenced by someone who is liked and respected, such as a famous celebrity.

Identification is when people are influenced by someone who is liked and respected, such as a famous celebrity.

认同Identification是指人们受到某个名人等受人喜爱和尊敬的人影响。

1. Internalization is when people accept a belief or behavior and agree both publicly and privately.

Internalization is when people accept a belief or behavior and agree both publicly and privately.

内化Internalization是指人们接纳一种信仰或行为，并且不论在公开场合还是私人场合都始终如一地遵守它们。

Morton Deutsch and Harold Gerard described two psychological needs that lead humans to conform to the expectations of others. These include our need to be right (informational social influence) and our need to be liked (normative social influence). Informational influence (or social proof) is an influence to accept information from another as evidence about reality. Informational influence comes into play when people are uncertain, either because stimuli are intrinsically ambiguous or because there is social disagreement. Normative influence is an influence to conform to the positive expectations of others. In terms of Kelman's typology, normative influence leads to public compliance, whereas informational influence leads to private acceptance.

Morton Deutsch and Harold Gerard described two psychological needs that lead humans to conform to the expectations of others. These include our need to be right (informational social influence) and our need to be liked (normative social influence). Informational influence (or social proof) is an influence to accept information from another as evidence about reality. Informational influence comes into play when people are uncertain, either because stimuli are intrinsically ambiguous or because there is social disagreement. Normative influence is an influence to conform to the positive expectations of others. In terms of Kelman's typology, normative influence leads to public compliance, whereas informational influence leads to private acceptance. According to Kelman's 1958 paper, the satisfaction derived from compliance is due to the social effect of the accepting influence (i.e., people comply for an expected reward or punishment-aversion). Minority influence most often operates through informational social influence (as opposed to normative social influence) because the majority may be indifferent to the liking of the minority.

莫顿·多伊奇 Morton Deutsch和哈罗德·杰拉德 Harold Gerard描述了导致人们迎合他人期望的两种心理需求。这两种需求包括：我们对保持正确的需求(信息社会影响)和我们想受喜欢的需要(规范的社会影响) 。信息影响(或社会证明)是指接受他人信息作为现实证据的影响。当人们不确定的时候，信息影响就会发挥作用，这要么是因为刺激本身就是模棱两可的，要么是因为存在社会分歧。规范性影响是一种迎合他人积极期望的影响。在Kelman的类型学中，规范性影响会导致公众顺从，而信息性影响会导致私下接受。根据Kelman1958年的论文，从顺从中获得的满足感来自于接受影响的社会效应(即人们顺从于预期的奖励或惩罚)。少数群体的影响通常是通过信息社会影响(而不是规范社会影响)发挥作用的，因为多数群体可能并不关心少数群体的喜好。

==Agnes（讨论） [翻译]punishment-aversion存疑，故省译

Types

类型

Social influence is a broad term that relates to many different phenomena. Listed below are some major types of social influence that are being researched in the field of social psychology. For more information, follow the main article links provided.

社会影响是一个宽泛的概念，与很多现象都有关。以下列出的几种是 社会心理学social psychology领域研究的几种主要社会影响。如需获取更多相关信息，请点击提供的主要文章链接。

Kelman's varieties

Kelman的分类

There are three processes of attitude change as defined by Harvard psychologist Herbert Kelman in a 1958 paper published in the Journal of Conflict Resolution. The purpose of defining these processes was to help determine the effects of social influence: for example, to separate public conformity (behavior) from private acceptance (personal belief).

There are three processes of attitude change as defined by Harvard psychologist Herbert Kelman in a 1958 paper published in the Journal of Conflict Resolution. The purpose of defining these processes was to help determine the effects of social influence: for example, to separate public conformity (behavior) from private acceptance (personal belief).

哈佛大学心理学家Herbert Kelman 1958年发表在《冲突解决学报》上的论文中定义了 态度转变attitude change 的三个过程。定义这些过程的目的是帮助确定社会影响的作用：例如，将公众的服从（行为）与私人的接受（个人信仰）分开。

Compliance

顺从

Compliance is the act of responding favorably to an explicit or implicit request offered by others. Technically, compliance is a change in behavior but not necessarily in attitude; one can comply due to mere obedience or by otherwise opting to withhold private thoughts due to social pressures. According to Kelman's 1958 paper, the satisfaction derived from compliance is due to the social effect of the accepting influence (i.e., people comply for an expected reward or punishment-aversion).

Compliance is the act of responding favorably to an explicit or implicit request offered by others. Technically, compliance is a change in behavior but not necessarily in attitude; one can comply due to mere obedience or by otherwise opting to withhold private thoughts due to social pressures. According to Kelman's 1958 paper, the satisfaction derived from compliance is due to the social effect of the accepting influence (i.e., people comply for an expected reward or punishment-aversion).

顺从是对他人提出的或明确或隐含的请求做出积极响应的行为。严格来说，顺从是行为的改变，但不一定是态度的改变。 一个人可以仅仅为了顺从而顺从，也可以因为社会压力而选择隐瞒个人想法。 根据凯尔曼1958年发表的论文，之所以会从顺从中获得满足感，是因为人接受了影响力的社会影响（即人们遵守了预期的奖励或规避惩罚的行为）。

Identification

认同

Obedience is a form of social influence that derives from an authority figure. The Milgram experiment, Zimbardo's Stanford prison experiment, and the Hofling hospital experiment are three particularly well-known experiments on obedience, and they all conclude that humans are surprisingly obedient in the presence of perceived legitimate authority figures.

服从是一种来自权威人物的社会影响力。米尔格拉姆实验、津巴多的斯坦福监狱实验和霍夫林医院的实验是3个特别著名的关于服从的实验。他们都得出结论，当人类感知到合法权威人物出现时，他们在其面前会出奇地顺从。

Identification is the changing of attitudes or behaviors due to the influence of someone who is admired. Advertisements that rely upon celebrity endorsements to market their products are taking advantage of this phenomenon. According to Kelman, the desired relationship that the identifier relates to the behavior or attitude change.

Identification is the changing of attitudes or behaviors due to the influence of someone who is admired. Advertisements that rely upon celebrity endorsements to market their products are taking advantage of this phenomenon. According to Kelman, the desired relationship that the identifier relates to the behavior or attitude change.

认同 identification 是指受为人所敬佩者的影响而改变了态度或行为。依靠名人代言来推销其产品的广告正在利用这种现象。根据Kelman的观点，认同者所期待的关系与行为或态度的变化相关。

Internalization

内化

Internalization is the process of acceptance of a set of norms established by people or groups that are influential to the individual. The individual accepts the influence because the content of the influence accepted is intrinsically rewarding. It is congruent with the individual's value system, and according to Kelman the "reward" of internalization is "the content of the new behavior".

Internalization is the process of acceptance of a set of norms established by people or groups that are influential to the individual. The individual accepts the influence because the content of the influence accepted is intrinsically rewarding. It is congruent with the individual's value system, and according to Kelman the "reward" of internalization is "the content of the new behavior".

内化internalization 是对规范的接受过程，这组规范由人或对个人有影响力的组织制订。个人之所以接受这种影响是因为所接受影响的内容本质上是有益的。 它与个人的价值体系是一致的，根据Kelman的观点，内在化的“奖励”是“新行为的内容”。

Psychological manipulation is a type of social influence that aims to change the behavior or perception of others through abusive, deceptive, or underhanded tactics. By advancing the interests of the manipulator, often at another's expense, such methods could be considered exploitative, abusive, devious, and deceptive.

Psychological manipulation is a type of social influence that aims to change the behavior or perception of others through abusive, deceptive, or underhanded tactics. By advancing the interests of the manipulator, often at another's expense, such methods could be considered exploitative, abusive, devious, and deceptive.

心理操纵psychological manipulation 是一种社会影响，旨在通过辱骂、欺骗或卑鄙的手段改变他人的行为或感知。这些方法通过促进操纵者的利益，经常以牺牲他人的利益为代价，可以被理解为具有剥削性、虐待性、狡猾并具有欺骗性。

Conformity

从众 模板:Main article

Conformity is a type of social influence involving a change in behavior, belief, or thinking to align with those of others or with normative standards. It is the most common and pervasive form of social influence. Social psychology research in conformity tends to distinguish between two varieties: informational conformity (also called social proof, or "internalization" in Kelman's terms ) and normative conformity ("compliance" in Kelman's terms).

Conformity is a type of social influence involving a change in behavior, belief, or thinking to align with those of others or with normative standards. It is the most common and pervasive form of social influence. Social psychology research in conformity tends to distinguish between two varieties: informational conformity (also called social proof, or "internalization" in Kelman's terms ) and normative conformity ("compliance" in Kelman's terms).

从众conformity 是一种社会影响，这种行为涉及行为，信念或思想变化或与他人或规范标准保持一致的想法。 它是社会影响力中最普遍的形式。 社会心理学social influence关于从众的研究倾向于区分出两个变体： 信息性从众social psychology（也称为“社会证明”，或用Kelman的术语称为“内在化”）和 规范性从众normative conformity（用Kelman的术语称为“从众性”）。

Social influence is not necessarily negative. For example, doctors can try to persuade patients to change unhealthy habits. Social influence is generally perceived to be harmless when it respects the right of the influenced to accept or reject it, and is not unduly coercive. Depending on the context and motivations, social influence may constitute underhanded manipulation.

社会影响并不一定是负面的。例如，医生可以试图说服病人改变不健康的习惯。如果社会影响尊重受影响者接受或拒绝影响的权利，那么我们一般认为这种影响是无害的，而且不具有过分的强制性。社会影响根据其背景和动机可能构成秘密操纵。

In the case of peer pressure, a person is convinced to do something that they might not want to do (such as taking illegal drugs) but which they perceive as "necessary" to keep a positive relationship with other people (such as their friends). Conformity from peer pressure generally results from identification with the group members or from compliance of some members to appease others.

In the case of peer pressure, a person is convinced to do something that they might not want to do (such as taking illegal drugs) but which they perceive as "necessary" to keep a positive relationship with other people (such as their friends). Conformity from peer pressure generally results from identification with the group members or from compliance of some members to appease others.

面临同辈压力 peer pressure，一个人被说服去做一些他们可能不想做的事情（例如服用违禁药物），但他们认为为了与他人（比如说他们的朋友）保持积极关系，这种行为是必要的）。源于同辈压力的从众行为通常是与小组成员的认同感或为了安抚其他成员而顺从的结果。

Minority influence

少数影响

Controlling abusers use various tactics to exert power and control over their victims. The goal of the abuser is to control and intimidate the victim or to influence them to feel that they do not have an equal voice in the relationship.

控制型施虐者使用各种手段对受害者施加权力和控制。施虐者的目的是控制和恐吓受害者，或对他们施加影响让他们感觉在彼此的关系中没有平等的发言权。

Minority influence takes place when a majority is influenced to accept the beliefs or behaviors of a minority. Minority influence can be affected by the sizes of majority and minority groups, the level of consistency of the minority group, and situational factors (such as the affluence or social importance of the minority). Minority influence most often operates through informational social influence (as opposed to normative social influence) because the majority may be indifferent to the liking of the minority.

Minority influence takes place when a majority is influenced to accept the beliefs or behaviors of a minority. Minority influence can be affected by the sizes of majority and minority groups, the level of consistency of the minority group, and situational factors (such as the affluence or social importance of the minority).Minority influence most often operates through informational social influence (as opposed to normative social influence) because the majority may be indifferent to the liking of the minority.

当多数派受影响接受少数派的信仰或行为时，少数影响就会发生。少数群体的影响力会受多数群体和少数群体的规模、少数群体的一致性程度以及情境因素（例如少数群体的富裕程度或社会重要性）的影响。少数群体的影响力通常是通过信息社会影响力（而不是规范的社会影响力）来运作的，因为多数人可能对少数人的喜好无动于衷。

Self-fulfilling prophecy

自我实现预言

Propaganda is information that is not objective and is used primarily to influence an audience and further an agenda, often by presenting facts selectively to encourage a particular synthesis or perception, or using loaded language to produce an emotional rather than a rational response to the information that is presented.

宣传propaganda属于不客观的信息，主要用于影响受众和推动议程，通常是通过有选择地提出事实，以鼓励某种特定的合成或感知，或使用负载有特殊意义的语言激发情绪化的反应，而不是对所提供的信息的理性反应。

A self-fulfilling prophecy is a prediction that directly or indirectly causes itself to become true due to positive feedback between belief and behavior. A prophecy declared as truth (when it is actually false) may sufficiently influence people, either through fear or logical confusion, so that their reactions ultimately fulfill the once-false prophecy. This term is credited to sociologist Robert K. Merton from an article he published in 1948.

Reactance

反抗

Reactance is the adoption of a view contrary to the view that a person is being pressured to accept, perhaps due to a perceived threat to behavioral freedoms. This phenomenon has also been called anticonformity. While the results are the opposite of what the influencer intended, the reactive behavior is a result of social pressure. It is notable that anticonformity does not necessarily mean independence. In many studies, reactance manifests itself in a deliberate rejection of an influence, even if the influence is clearly correct.

Reactance is the adoption of a view contrary to the view that a person is being pressured to accept, perhaps due to a perceived threat to behavioral freedoms. This phenomenon has also been called anticonformity. While the results are the opposite of what the influencer intended, the reactive behavior is a result of social pressure. It is notable that anticonformity does not necessarily mean independence. In many studies, reactance manifests itself in a deliberate rejection of an influence, even if the influence is clearly correct.

反抗reactance 是一个人采纳一种与他被迫接受观点相反的观点的行为，这种观点可能是由于此人的行为自由受到了威胁。这种现象也被称为“反顺从anticonformity ”。虽然结果与影响者的预期相反，但这种反应是社会压力导致的。值得注意的是，反顺从并不一定意味着独立。在许多研究中，反抗表现为对某种影响的刻意排斥，即使这种影响显然是正确的。

Obedience

服从

Social Influence is strongest when the group perpetrating it is consistent and committed. Even a single instance of dissent can greatly wane the strength of an influence. For example, in Milgram's first set of obedience experiments, 65% of participants complied with fake authority figures to administer "maximum shocks" to a confederate. In iterations of the Milgram experiment where three people administered shocks (two of whom were confederates), once one confederate disobeyed, only ten percent of subjects administered the maximum shocks.

当行凶的群体都忠诚地保持一致时，社会影响力是最强大的。即使是一个不同意见的例子也可能大大削弱影响力。例如，在米尔格拉姆 Milgram的第一组服从实验中，65% 的参与者服从假的权威人物对同伙实施“最大电击”。在Milgram实验的重复实验中，3个人实施电击（其中2个是同谋) ，一旦同谋中的一个不服从，只有10% 的受试者实施最大电击。

Obedience is a form of social influence that derives from an authority figure. The Milgram experiment, Zimbardo's Stanford prison experiment, and the Hofling hospital experiment are three particularly well-known experiments on obedience, and they all conclude that humans are surprisingly obedient in the presence of perceived legitimate authority figures.

服从是一种源自权威人物的社会影响力形式。 米尔格拉姆实验，津巴多的斯坦福监狱实验和赫夫林医院实验是三个特别知名的服从性实验，它们都得出结论：在有感知力的情况下，人类意外地全都服从了合法的权威人物。

Persuasion

说服

persuasion is the process of guiding oneself or another toward the adoption of an attitude by rational or symbolic means. Robert Cialdini defined six "weapons of influence": reciprocity, commitment, social proof, authority, liking, and scarcity. These "weapons of influence" attempt to bring about conformity by directed means. Persuasion can occur through appeals to reason or appeals to emotion.

Persuasion is the process of guiding oneself or another toward the adoption of an attitude by rational or symbolic means. Robert Cialdini defined six "weapons of influence": reciprocity, commitment, social proof, authority, liking, and scarcity. These "weapons of influence" attempt to bring about conformity by directed means. Persuasion can occur through appeals to reason or appeals to emotion.

说服是指通过理性或象征性的手段引导自己或他人采取某种态度的过程。Robert Cialdini定义了六种“影响力武器” : 互惠reciprocity 、承诺、社会认同 social proof、权威authority 、喜好和匮乏scarcity 。这些“有影响力的武器”试图通过直接手段实现一致性。说服可以通过诉诸理性或诉诸情感来实现。

Those perceived as experts may exert social influence as a result of their perceived expertise. This involves credibility, a tool of social influence from which one draws upon the notion of trust. People believe an individual to be credible for a variety of reasons, such as perceived experience, attractiveness, knowledge, etc. Additionally, pressure to maintain one's reputation and not be viewed as fringe may increase the tendency to agree with the group. This phenomenon is known as groupthink. Appeals to authority may especially affect norms of obedience. The compliance of normal humans to authority in the famous Milgram experiment demonstrate the power of perceived authority.

那些被认为是专家的人可能会因为他们专家的身份而产生社会影响。这种现象涉及到可信度credibility ，可信度作为一种社会影响的工具，人们可以从中借鉴信任的概念。人们相信一个人是可信的，原因有很多，比如经验，吸引力，知识等等。此外，维护自己的声誉而不被视为边缘人物的压力可能会增加人们赞同这个群体的倾向。这种现象被称为群体思维groupthink 。对权威的诉求尤其会影响服从的准则。在著名的米尔格拉姆实验中，正常人对权威的顺从展示了既定权威的力量。

Psychological manipulation

心理控制

Those with access to the media may use this access in an attempt to influence the public. For example, a politician may use speeches to persuade the public to support issues that he or she does not have the power to impose on the public. This is often referred to as using the "bully pulpit." Likewise, celebrities don't usually possess any political power, but they are familiar to many of the world's citizens and, therefore, possess social status.

那些能够接触到媒体的人可以利用这种途径来试图影响公众。例如，一个政治家可能利用演讲来说服公众支持他或她无法使用权力强加于公众的问题。这通常被称为利用“天字第一号讲坛”同样，名人通常并不拥有任何政治权力，但他们为世界上许多公民熟知，因此而拥有社会地位。

Power is one of the biggest reasons an individual feels the need to follow through with the suggestions of another. A person who possesses more authority (or is perceived as being more powerful) than others in a group is an icon or is most "popular" within a group. This person has the most influence over others. For example, in a child's school life, people who seem to control the perceptions of the students at school are most powerful in having a social influence over other children.

权力是一个人感到需要遵从他人建议的最大原因之一。如果一个群体中的某个人比其他人拥有更多的权威(或被认为是更强大的)，那么他就是一个领袖或是最“流行”的。这个人对其他人的影响力最大。例如，在一个孩子的学校生活中，那些看起来掌控着学校里学生观念的人在对其他孩子产生社会影响方面是最强大的。

Social influence is not necessarily negative. For example, doctors can try to persuade patients to change unhealthy habits. Social influence is generally perceived to be harmless when it respects the right of the influenced to accept or reject it, and is not unduly coercive. Depending on the context and motivations, social influence may constitute underhanded manipulation.

社会影响不一定是负面的。 例如，医生可以尝试说服患者改变不健康的习惯。 当社会影响力尊重受影响者接受或拒绝它的权利并且没有过分强制性时，通常可以认为是无害的。社会影响取决于背景和动机，因此也可能会构成不当操纵。

Abusive power and control

滥用权力和控制权

Culture appears to play a role in the willingness of an individual to conform to the standards of a group. Stanley Milgram found that conformity was higher in Norway than in France. This has been attributed to Norway's longstanding tradition of social responsibility, compared to France's cultural focus on individualism. Japan likewise has a collectivist culture and thus a higher propensity to conformity. However, a 1970 Asch-style study found that when alienated, Japanese students were more susceptible to anticonformity (giving answers that were incorrect even when the group had collaborated on correct answers) one third of the time, significantly higher than has been seen in Asch studies in the past.

文化似乎在个人遵守群体标准的意愿中发挥着作用。Stanley Milgram发现，挪威的从众程度高于法国。这被归因于挪威长期以来的遵守的是社会责任传统，而法国的文化重点则是个人主义individualism 。日本同样具有集体主义collectivist 文化，因此具有更高的从众倾向。然而，一项1970年的 Asch 式研究发现，当被疏远时，日本学生更容易产生反从众情绪(他们会给出错误的答案即使团体合作给出的答案是正确) ，这个比例是三分之一，明显高于过去 Asch 研究中的水平。

Controlling abusers use various tactics to exert power and control over their victims. The goal of the abuser is to control and intimidate the victim or to influence them to feel that they do not have an equal voice in the relationship.

Controlling abusers use various tactics to exert power and control over their victims. The goal of the abuser is to control and intimidate the victim or to influence them to feel that they do not have an equal voice in the relationship.

滥用控制者使用各种策略来控制受害者。 施虐者的目标是控制受害者使其受害，或以此影响他们使他们感到在恋爱关系中没有平等交流的权力。

Propaganda

宣传

Emotion and disposition may affect an individual's likelihood of conformity or anticonformity.

情绪和性格可能会影响个人从众或反从众的可能性。

Propaganda is information that is not objective and is used primarily to influence an audience and further an agenda, often by presenting facts selectively to encourage a particular synthesis or perception, or using loaded language to produce an emotional rather than a rational response to the information that is presented.

Propaganda is information that is not objective and is used primarily to influence an audience and further an agenda, often by presenting facts selectively to encourage a particular synthesis or perception, or using loaded language to produce an emotional rather than a rational response to the information that is presented.

宣传是非客观的信息，主要用于影响受众和议程，通常是有选择地陈述事实以鼓励特定的综合体或见解，或使用加载的语言对信息进行感性而非理性的回应。

Hard power

硬实力

Hard power is the use of military and economic means to influence the behavior or interests of other political bodies. This form of political power is often aggressive (coercion), and is most effective when imposed by one political body upon another of lesser military and/or economic power. Hard power contrasts with soft power, which comes from diplomacy, culture and history.

Hard power is the use of militaryand economic means to influence the behavior or interests of other political bodies. This form of political power is often aggressive (coercion), and is most effective when imposed by one political body upon another of lesser military and or economic power. Hard power contrasts with soft power, which comes from diplomacy, culture and history.

硬实力是为影响其他政治团体行为或利益而对军事实力和经济实力的使用。这种形式的政治权力通常是侵略性的（强制性的），并且在被一个政治机构强加给另一个军事和经济实力较小的政治机构时最为有效。硬实力与源于外交、文化和历史的文化软实力形成对比。

A social network is a social structure made up of nodes (representing individuals or organizations) which are connected (through ties, also called edges, connections, or links) by one or more types of interdependency (such as friendship, common interests or beliefs, sexual relations, or kinship). Social network analysis uses the lens of network theory to examine social relationships. Social network analysis as a field has become more prominent since the mid-20th century in determining the channels and effects of social influence. For example, Christakis and Fowler found that social networks transmit states and behaviors such as obesity, smoking, drinking and happiness.

社会网络是由节点(代表个人或组织)组成的社会结构，这些节点通过一种或多种相互依赖类型(如友谊、共同利益或信仰、性关系或亲属关系)相互联系(通过关系，也称为边缘、联系或联系)。社会网络分析使用网络理论的视角来研究社会关系。社会网络分析作为一个领域，自20世纪中叶以来在确定社会影响的途径和效果方面已经变得越来越突出。例如，克里斯塔基斯Christakis和福勒Fowler发现，社会网络可以传递状态和行为，如肥胖，吸烟，饮酒和幸福。

Antecedents

前身

Identifying the extent of social influence, based on large-scale observational data with a latent social network structure, is pertinent to a variety of collective social phenomena including crime, civil unrest, and voting behavior in elections. For example, methodologies for disentangling social influence by peers from external influences—with latent social network structures and large-scale observational data—were applied to US presidential elections, stock markets, and civil unrest.

根据具有潜在社会网络结构的大规模观察数据，我们可以确定社会影响的程度与各种集体社会现象有关，包括犯罪、社会动乱和选举中的投票行为。例如，将同龄人的社会影响从外部影响中分离出来的方法——利用潜在的社会网络结构和大规模观察数据——被应用于美国总统选举、股市和社会动荡。

Many factors can affect the impact of social influence.

很多因素可以影响社会影响力的作用。

However, important flaws have been identified in the contagion model for social influence which is assumed and used in many of the above studies. In order to address these flaws, causal inference methods have been proposed instead, to systematically disentangle social influence from other possible confounding causes when using observational data.

然而，社会影响的 传染模型contagion model 已经出现了重要的缺陷。这种模型被假设存在并应用于上述许多研究中。为了克服这些缺陷，人们提出了因果推理方法causal inference methods ，以便在使用观测数据时系统地区分社会影响和其他可能的混杂因素。

Social impact theory

社会冲击理论

Social impact theory was developed by Bibb Latané in 1981. This theory asserts that there are three factors which increase a person's likelihood to respond to social influence:

Social impact theory was developed by Bibb Latané in 1981. This theory asserts that there are three factors which increase a person's likelihood to respond to social influence:

社会影响理论是由比伯·拉坦纳 Bibb Latané在1981年提出的。该理论断言，有三个因素会增加一个人对社会影响做出反应的可能性：

• Strength: The importance of the influencing group to the individual

• “重要性”：他人对个人的重要性

• Immediacy: Physical (and temporal) proximity of the influencing group to the individual at the time of the influence attempt

• “接近性”：他人对个人产生影响时，在时间和空间上与个人的接近程度

• Number: The number of people in the group

• “数量”：整体内部人员的数量

As described above, theoretical approaches are in the form of knowledge clusters. A global theory of Influence is missing for an easy understanding and an education to protect from manipulators.

如上所述，理论方法以知识集群的形式出现。但对于社会影响，尚且缺少一个具有全球影响力的理论来促进人们对它的进一步理解，以及帮助人们学习如何防范操纵者。

Cialdini's "weapons of influence"

西奥迪尼 Cialdini的“影响力武器”

Robert Cialdini defines six "weapons of influence" that can contribute to an individual's propensity to be influenced by a persuader:

Robert Cialdini defines six "weapons of influence" that can contribute to an individual's propensity to be influenced by a persuader:

Robert Cialdini定义了六种“影响力武器”，这些“武器”可以使个人更容易受到说服者的影响 ：

• Reciprocity: People tend to return a favor.

• Reciprocity: People tend to return a favor.

• 互惠：人们倾向于回报获得的好处。

• Commitment and consistency: People do not like to be self-contradictory. Once they commit to an idea or behavior, they are averse to changing their minds without good reason.

• Commitment and consistency: People do not like to be self-contradictory. Once they commit to an idea or behavior, they are averse to changing their minds without good reason.

• 承诺和一致：人们不喜欢自相矛盾。一旦他们承诺了某种行为或者采取某种立场，如果没有充分的理由，他们讨厌改变想法。

• Social proof: People will be more open to things that they see others doing. For example, seeing others compost their organic waste after finishing a meal may influence the subject to do so as well.

• Social proof: People will be more open to things that they see others doing. For example, seeing others compost their organic waste after finishing a meal may influence the subject to do so as well.

• 社会认同：人们会更倾向于接受其他人都在做的事情。例如，如果看见其他人晚餐之后把剩饭剩菜用来堆肥，这会影响他们也去这样做。

• Authority: People will tend to obey authority figures.

• Authority: People will tend to obey authority figures.

• 权威：人们喜欢服从权威。

• Liking: People are more easily swayed by people they like.

• Liking: People are more easily swayed by people they like.

• 喜好：人们更容易为自己怀有好感的人所动摇。

• Scarcity: A perceived limitation of resources will generate demand.

• Scarcity: A perceived limitation of resources will generate demand.

• 稀缺：资源的有限性将会产生需求。

Unanimity

一致性

Social Influence is strongest when the group perpetrating it is consistent and committed. Even a single instance of dissent can greatly wane the strength of an influence. For example, in Milgram's first set of obedience experiments, 65% of participants complied with fake authority figures to administer "maximum shocks" to a confederate. In iterations of the Milgram experiment where three people administered shocks (two of whom were confederates), once one confederate disobeyed, only ten percent of subjects administered the maximum shocks.

Social Influence is strongest when the group perpetrating it is consistent and committed. Even a single instance of dissent can greatly wane the strength of an influence. For example, in Milgram's first set of obedience experiments, 65% of participants complied with fake authority figures to administer "maximum shocks" to a confederate. In iterations of the Milgram experiment where three people administered shocks (two of whom were confederates), once one confederate disobeyed, only ten percent of subjects administered the maximum shocks.

当团体的社会影响力一致且坚定时，社会影响力才最强。 即使只有一个异议也可以大大削弱影响力。 例如，在Milgram的第一组服从实验中，有65％的参与者遵从假冒的权威人物来对盟友施加“最大冲击”。 在Milgram实验的迭代中，三个人进行了电击（其中两个人是盟友），一旦其中一个不服从，就只有百分之十的受试者遭受了最大电击。

Status

地位

Category:Social status

类别: 社会地位

See also: Reputation

This page was moved from wikipedia:en:Social influence. Its edit history can be viewed at 社会影响/edithistory

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