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'''Social influence''' comprises the ways in which individuals change their behavior to meet the demands of a social environment. It takes many forms and can be seen in [[conformity]], [[socialization]], [[peer pressure]], [[obedience (human behavior)|obedience]], [[leadership]], [[persuasion]], [[sales]], and [[marketing]]. Typically social influence results from a specific action, command, or request, but people also alter their attitudes and behaviors in response to what they perceive others might do or think. In 1958, Harvard psychologist [[Herbert Kelman]] identified three broad varieties of social influence.<ref name="Kelman">{{cite journal|author=Kelman, H.|year=1958|title=Compliance, identification, and internalization: Three processes of attitude change|journal=Journal of Conflict Resolution|volume=2|issue=1|pages=51–60|doi=10.1177/002200275800200106|url=http://scholar.harvard.edu/hckelman/files/Compliance_identification_and_internalization.pdf}}</ref>

'''Social influence''' comprises the ways in which individuals change their behavior to meet the demands of a social environment. It takes many forms and can be seen in [[conformity]], [[socialization]], [[peer pressure]], [[obedience (human behavior)|obedience]], [[leadership]], [[persuasion]], [[sales]], and [[marketing]]. Typically social influence results from a specific action, command, or request, but people also alter their attitudes and behaviors in response to what they perceive others might do or think. In 1958, Harvard psychologist [[Herbert Kelman]] identified three broad varieties of social influence.<ref name="Kelman">{{cite journal|author=Kelman, H.|year=1958|title=Compliance, identification, and internalization: Three processes of attitude change|journal=Journal of Conflict Resolution|volume=2|issue=1|pages=51–60|doi=10.1177/002200275800200106|url=http://scholar.harvard.edu/hckelman/files/Compliance_identification_and_internalization.pdf}}</ref>