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Social influence comprises the ways in which individuals change their behavior to meet the demands of a social environment. It takes many forms and can be seen in conformity, socialization, peer pressure, obedience, leadership, persuasion, sales, and marketing. Typically social influence results from a specific action, command, or request, but people also alter their attitudes and behaviors in response to what they perceive others might do or think. In 1958, Harvard psychologist Herbert Kelman identified three broad varieties of social influence.

Social influence comprises the ways in which individuals change their behavior to meet the demands of a social environment. It takes many forms and can be seen in conformity, socialization, peer pressure, obedience, leadership, persuasion, sales, and marketing. Typically social influence results from a specific action, command, or request, but people also alter their attitudes and behaviors in response to what they perceive others might do or think. In 1958, Harvard psychologist Herbert Kelman identified three broad varieties of social influence.

'''<font color="#ff8000"> 社会影响 Social influence</font>'''由个人为了满足社会环境的需求而改变其行为的多种方式构成。它有多种形式，存在于'''<font color="#ff8000"> 从众行为  

'''<font color="#ff8000"> 社会影响 Social influence</font>'''由个人为了满足社会环境的需求而改变其行为的多种方式构成。它有多种形式，存在于'''<font color="#ff8000"> 从众行为 conformity</font>'''、'''<font color="#ff8000"> 社会化 socialization</font>'''、'''<font color="#ff8000"> 同辈压力 peer pressure</font>'''、'''<font color="#ff8000"> 服从 obedience</font>'''、'''<font color="#ff8000"> 领导力 leadership</font>'''、'''<font color="#ff8000"> 说服 persuasion</font>'''、'''<font color="#ff8000">销售 sales </font>'''和'''<font color="#ff8000">营销 marketing</font>'''之中。一般来说，虽然社会影响源于特定的行为、命令或要求，但人们也会根据自己对他人行为或想法的理解而改变自己的态度和行为。1958年，哈佛大学心理学家'''<font color="#ff8000"> 赫伯特·凯尔曼 Herbert Kelman</font>'''确定了三种具有广泛意义的社会影响。<ref name="Kelman">{{cite journal|author=Kelman, H.|year=1958|title=Compliance, identification, and internalization: Three processes of attitude change|journal=Journal of Conflict Resolution|volume=2|issue=1|pages=51–60|doi=10.1177/002200275800200106|url=http://scholar.harvard.edu/hckelman/files/Compliance_identification_and_internalization.pdf}}</ref>

conformity</font>'''、'''<font color="#ff8000"> 社会化 socialization</font>'''、'''<font color="#ff8000"> 同辈压力 peer pressure</font>'''、'''<font color="#ff8000"> 服从  

obedience</font>'''、'''<font color="#ff8000"> 领导力 leadership</font>'''、'''<font color="#ff8000"> 说服 persuasion</font>'''、'''<font color="#ff8000">销售 sales </font>'''和'''<font color="#ff8000">营销 marketing</font>'''之中。一般来说，虽然社会影响源于特定的行为、命令或要求，但人们也会根据自己对他人行为或想法的理解而改变自己的态度和行为。1958年，哈佛大学心理学家'''<font color="#ff8000"> 赫伯特·凯尔曼 Herbert Kelman</font>'''确定了三种具有广泛意义的社会影响。<ref name="Kelman">{{cite journal|author=Kelman, H.|year=1958|title=Compliance, identification, and internalization: Three processes of attitude change|journal=Journal of Conflict Resolution|volume=2|issue=1|pages=51–60|doi=10.1177/002200275800200106|url=http://scholar.harvard.edu/hckelman/files/Compliance_identification_and_internalization.pdf}}</ref>