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→Relationship to behavioral economics
Bounded rationality implies the idea that humans take reasoning shortcuts that may lead to suboptimal decision-making. Behavioral economists engage in mapping the decision shortcuts that agents use in order to help increase the effectiveness of human decision-making. One treatment of this idea comes from Cass Sunstein and Richard Thaler's Nudge. Sunstein and Thaler recommend that choice architectures are modified in light of human agents' bounded rationality. A widely cited proposal from Sunstein and Thaler urges that healthier food be placed at sight level in order to increase the likelihood that a person will opt for that choice instead of a less healthy option. Some critics of Nudge have lodged attacks that modifying choice architectures will lead to people becoming worse decision-makers.
Bounded rationality implies the idea that humans take reasoning shortcuts that may lead to suboptimal decision-making. Behavioral economists engage in mapping the decision shortcuts that agents use in order to help increase the effectiveness of human decision-making. One treatment of this idea comes from Cass Sunstein and Richard Thaler's Nudge. Sunstein and Thaler recommend that choice architectures are modified in light of human agents' bounded rationality. A widely cited proposal from Sunstein and Thaler urges that healthier food be placed at sight level in order to increase the likelihood that a person will opt for that choice instead of a less healthy option. Some critics of Nudge have lodged attacks that modifying choice architectures will lead to people becoming worse decision-makers.
有限理性意味着人类走了一条可能导致次优决策的推理捷径。行为经济学家从事绘制决策捷径，给行动主体使用以帮助提高人类决策的有效性。对这一观点的论述来自于卡斯·桑斯坦和理查德·塞勒的《Nudge》。Sunstein 和 Thaler 建议选择的结构应该根据人类行为主体的有限理性来修改。Sunstein 和 Thaler提出的一个被广泛引用的建议是，为了增加人们选择健康食品而不是不健康食品的可能性，应该把健康食品放在视线范围内。一些对《Nudge》持批评态度的人指出，修改选择架构将导致人们成为更糟糕的决策者。
{{further|Behavioral economics}}
{{further|Behavioral economics}}