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Bounded rationality implies the idea that humans take reasoning shortcuts that may lead to suboptimal decision-making. Behavioral economists engage in mapping the decision shortcuts that agents use in order to help increase the effectiveness of human decision-making. One treatment of this idea comes from Cass Sunstein and Richard Thaler's Nudge. Sunstein and Thaler recommend that choice architectures are modified in light of human agents' bounded rationality. A widely cited proposal from Sunstein and Thaler urges that healthier food be placed at sight level in order to increase the likelihood that a person will opt for that choice instead of a less healthy option. Some critics of Nudge have lodged attacks that modifying choice architectures will lead to people becoming worse decision-makers.

Bounded rationality implies the idea that humans take reasoning shortcuts that may lead to suboptimal decision-making. Behavioral economists engage in mapping the decision shortcuts that agents use in order to help increase the effectiveness of human decision-making. One treatment of this idea comes from Cass Sunstein and Richard Thaler's Nudge. Sunstein and Thaler recommend that choice architectures are modified in light of human agents' bounded rationality. A widely cited proposal from Sunstein and Thaler urges that healthier food be placed at sight level in order to increase the likelihood that a person will opt for that choice instead of a less healthy option. Some critics of Nudge have lodged attacks that modifying choice architectures will lead to people becoming worse decision-makers.

{{further|Behavioral economics}}

{{further|Behavioral economics}}

Bounded rationality implies the idea that humans take reasoning shortcuts that may lead to suboptimal decision-making. Behavioral economists engage in mapping the decision shortcuts that agents use in order to help increase the effectiveness of human decision-making. One treatment of this idea comes from [[Cass Sunstein]] and [[Richard Thaler]]'s ''[[Nudge (book)|Nudge]]''.<ref>{{cite book|title=Nudge: Improving Decisions about Health, Wealth, and Happiness|isbn=978-0-14-311526-7|oclc=791403664|date=April 8, 2008|publisher=Yale University Press|authors=Thaler, Richard H., Sunstein, Cass R.|title-link=Nudge (book)}}</ref><ref>{{cite journal|title=Choice Architecture|authors=Thaler, Richard H., Sunstein, Cass R. and Balz, John P.|doi=10.2139/ssrn.1583509|ssrn=1583509|date=April 2, 2010|s2cid=219382170}}</ref> Sunstein and Thaler recommend that choice architectures are modified in light of human agents' bounded rationality. A widely cited proposal from Sunstein and Thaler urges that healthier food be placed at sight level in order to increase the likelihood that a person will opt for that choice instead of a less healthy option. Some critics of ''Nudge'' have lodged attacks that modifying choice architectures will lead to people becoming worse decision-makers.<ref>{{cite web|last1=Wright|first1=Joshua|first2=Douglas|last2=Ginsberg|title=Free to Err?: Behavioral Law and Economics and its Implications for Liberty|url=http://www.libertylawsite.org/liberty-forum/free-to-err-behavioral-law-and-economics-and-its-implications-for-liberty/|date=February 16, 2012|work=Library of Law & Liberty}}</ref><ref>{{cite book|last1=Sunstein|first1=Cass|title=Going to extreems: How Like Minds Unite and Divide|url=https://books.google.com/books?id=jEWplxVkEEEC|isbn=9780199793143|date=2009-05-13}}</ref>

Bounded rationality implies the idea that humans take reasoning shortcuts that may lead to suboptimal decision-making. Behavioral economists engage in mapping the decision shortcuts that agents use in order to help increase the effectiveness of human decision-making. One treatment of this idea comes from [[Cass Sunstein]] and [[Richard Thaler]]'s ''[[Nudge (book)|Nudge]]''.<ref>{{cite book|title=Nudge: Improving Decisions about Health, Wealth, and Happiness|isbn=978-0-14-311526-7|oclc=791403664|date=April 8, 2008|publisher=Yale University Press|authors=Thaler, Richard H., Sunstein, Cass R.|title-link=Nudge (book)}}</ref><ref>{{cite journal|title=Choice Architecture|authors=Thaler, Richard H., Sunstein, Cass R. and Balz, John P.|doi=10.2139/ssrn.1583509|ssrn=1583509|date=April 2, 2010|s2cid=219382170}}</ref> Sunstein and Thaler recommend that choice architectures are modified in light of human agents' bounded rationality. A widely cited proposal from Sunstein and Thaler urges that healthier food be placed at sight level in order to increase the likelihood that a person will opt for that choice instead of a less healthy option. Some critics of ''Nudge'' have lodged attacks that modifying choice architectures will lead to people becoming worse decision-makers.<ref>{{cite web|last1=Wright|first1=Joshua|first2=Douglas|last2=Ginsberg|title=Free to Err?: Behavioral Law and Economics and its Implications for Liberty|url=http://www.libertylawsite.org/liberty-forum/free-to-err-behavioral-law-and-economics-and-its-implications-for-liberty/|date=February 16, 2012|work=Library of Law & Liberty}}</ref><ref>{{cite book|last1=Sunstein|first1=Cass|title=Going to extreems: How Like Minds Unite and Divide|url=https://books.google.com/books?id=jEWplxVkEEEC|isbn=9780199793143|date=2009-05-13}}</ref>

Bounded rationality was shown to be essential to predict human sociability properties in a particular model by Vernon L. Smith and Michael J. Campbell. There, an agent-based model correctly predicts that agents are averse to resentment and punishment, and that there is an asymmetry between gratitude/reward and resentment/punishment.  The purely rational Nash equilibrium is shown to have no predictive power for that model, and the boundedly rational Gibbs equilibrium must be used to predict phenomena outlined in Humanomics.

Bounded rationality was shown to be essential to predict human sociability properties in a particular model by Vernon L. Smith and Michael J. Campbell. There, an agent-based model correctly predicts that agents are averse to resentment and punishment, and that there is an asymmetry between gratitude/reward and resentment/punishment.  The purely rational Nash equilibrium is shown to have no predictive power for that model, and the boundedly rational Gibbs equilibrium must be used to predict phenomena outlined in Humanomics.

由 Vernon l. Smith 和 Michael j. Campbell 研究表明，在一个特定的模型中，有限理性对于预测人类的社交能力是必不可少的。在这里，个体为本模型预测正确地预测了代理人厌恶怨恨和惩罚，并且在感激/奖励和怨恨/惩罚之间存在着不对称。纯理性的纳什均衡点对于这个模型没有预测能力，有限理性的吉布斯平衡必须用来预测在 Humanomics 概述的现象。

 

由 Vernon l. Smith 和 Michael j. Campbell 研究表明，在一个特定的模型中，有限理性对于预测人类的社交能力是必不可少的。在这里，一个基于个体的模型正确地预测了行为主体反对怨恨和惩罚，并且在感激/奖励和怨恨/惩罚之间存在着不对称的情况。纯理性的纳什均衡点对于这个模型没有预测能力，有限理性的吉布斯平衡必须用来预测在 Humanomics 概述的现象。