Here the demand is increasing, as with [[Veblen good]]s or stock buyers with the [[Hot-hand fallacy#Consumers|"hot hand"]] fallacy preferring to buy more successful stocks and sell those that are less successful.<ref name="Johnson2005"> | Here the demand is increasing, as with [[Veblen good]]s or stock buyers with the [[Hot-hand fallacy#Consumers|"hot hand"]] fallacy preferring to buy more successful stocks and sell those that are less successful.<ref name="Johnson2005"> |